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Dan Aversano
SVP of ad Innovation and Programmatic Solutions, Turner

Dan Aversano is senior vice president of ad innovation and programmatic solutions for Turner Ad Sales. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions, as a part of the company’s newly-launched Turner Ignite division. Based in New York, Aversano reports to Michael Strober, executive vice president of client strategy and ad innovation for Turner Ad Sales, as well as co-head of Turner Ignite.

Aversano and his team have been hard at work for years in bettering Turner’s capabilities with spaces like audience targeting. The company’s capabilities AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.

In his five years with Turner, Aversano has also served as senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company, as well as vice president of research and strategy for Turner Entertainment Ad Sales, where he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the Time Warner Medialab in the process.

 

Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.

 

Aversano was recently honored as one of Broadcasting & Cable’s “18 Under 34” in 2015, as well as helped lead his team to receive the 2016 ANA Genius Award for Excellence in Analytics Science. He currently serves on the advisory board of Turner’s Ad Lab, an assembly of leading professionals and creative visionaries on a mission to create and deliver an enhanced, less disruptive advertising experience through new ad models and capabilities.

He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.

 

Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional esports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

 

Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.