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Dana Reyngoudt
Vice President, Partner Marketing, Content Distribution, NBCUniversal

Dana Reyngoudt has been with NBCUniversal Content Distribution for 13+ years, most recently having been promoted to Vice President, Partner Marketing. She is the brand manager and key liaison for most of the portfolio’s cable entertainment networks, including USA, Syfy, Bravo, Oxygen and Sprout.

 

In this role, Dana develops and executes campaigns that drive revenue for affiliates and garner valuable marketing exposure across multiple platforms including on-air, online, VOD, TVE and social.

 

Dana has been instrumental in the development and execution of several key distribution renewal campaigns, successfully galvanizing fans to recognize the value of the content and ultimately take action. She has also overseen the department’s efforts across social platforms, building meaningful promotions that benefit both the brands and MVPD partners. Dana has also forged new relationships with SVOD partners, successfully negotiating promotional agreements and building marketing plans that uphold a cyclical tune-in strategy between catch-up and linear tune-in.

 

Dana previously held the position of Director, Partner Marketing where she successfully launched the award-winning NBCUniversal “Your Super Solution” affiliate promotion across the entire NBCU cable portfolio, a program which continues to deliver $60MM+ in cross channel annually.

 

Dana made the transition to NBCUniversal with the Oxygen acquisition in 2007. At Oxygen, she served as Affiliate Marketing Director where she oversaw marketing efforts, helping to drive Oxygen’s growth to 75 million homes in seven years.

 

Dana began her career in cable at A&E Television Networks in Ad Sales Marketing, managing multiple B2B promotions and stunts.

 

Dana received her Bachelor of Arts in Communications and a Minor in Journalism from The College of New Jersey. She resides in Hasbrouck Heights, NJ, with her husband, Steven, and their three daughters: Ella (11), Tessa (9) and Hanna (5).