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Melisa Ordonez
Director, Programming Acquisitions, DISH Network/Sling

Manage the development and implementation of the local programming budget.

Work with the General Counsel to satisfy all regulatory issues.

Negotiate and acquire rights for retransmission consent of local broadcast channels nationwide on a traditional MVPD platform. Successfully negotiated over 1000+ retransmission consent agreements.

Negotiate and acquire rights for distribution of local broadcast channels nationwide on Sling TV, DISH’s OTT platform.

Act as liaison between local broadcasters, marketing, customer retention, legal, and engineering to launch local networks.

Continuously work with legal to ensure DISH Network and all designated market areas are in compliance with the Federal Communications Commission.

Work closely with DISH Network’s customer retention to coordinate and prepare for the removal of local channels in their perspective designated market areas during all retransmission negotiations.

Work with engineering and uplink centers to ensure quality of local channel feeds in accordance with must carry regulation and each perspective local channel’s retransmission agreement.

Responsible for identifying, tracking, and communicating local launches, carriage disputes, transponder changes, channel number changes, affiliation changes, signal swaps, and simulcasts to ensure proper equipment configurations, receiver configurations, customer qualification, billing, and proper display on DishNetwork.com.

Work with Nielsen Media to establish new programming designated market area boundaries, increasing customer satisfaction and retention.

Lead multi-platform deal negotiations for the rights to distribute general entertainment cable networks on DISH’s satellite and OTT platforms.

Engage with DISH’s marketing, customer retention, commercial, operations and accounting teams to ensure that contract obligations are satisfied