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Sean Alford
Associate, Proskauer

Sean Alford is a corporate associate at Proskauer and a member of the Technology, Media & Telecommunications and Sports Law Groups. He has a broad-based corporate and commercial practice with a particular focus on clients in the sports, media and telecommunications industries. Representative clients include sports leagues and teams, financial institutions, media networks, investors, sports and talent agencies, content distribution companies and startups. Sean has experience advising clients on a wide variety of matters including mergers and acquisitions, governance, joint ventures, media rights agreements, sponsorship agreements, content distribution strategy, control and non-control investments and dispute resolution.

Sean started his career as an associate at Proskauer before spending a year on the Business & Legal Affairs team at NBC Sports Group, where he focused on content acquisitions, strategic partnerships, production matters and content distribution. He rejoined Proskauer in 2014.

Recent examples of Sean’s work include:

Media & Telecommunications

  • Representation of Hulu in connection with content acquisition and distribution matters
  • Representation of major cable and satellite operators in traditional and alternative content distribution deals with a variety of content providers, including The Walt Disney Company, 21st Century Fox, Tribune Broadcasting, Sinclair Broadcast Group, Viacom Media Networks and HBO
  • Representation of Major League Baseball on media rights issues related to the Los Angeles Dodgers
  • Representation of Time Warner Cable in the successful launch of TWC SportsNet, the exclusive regional sports network for the Los Angeles Lakers and Los Angeles Galaxy
  • Representation of Armstrong Utilities in a successful “baseball-style” arbitration against ROOT Sports Pittsburgh under the Liberty Order
  • Representation of Discovery Communications on various matters, including its agreement to make a minority investment of $100 million and enter into a strategic partnership with Group Nine Media
  • Representation of an investor group in connection with fundraising and participation in FCC Incentive Auction 1002
  • Representation of the National Cable Television Cooperative in connection with a carriage renewal with Viacom



  • Representation of the National Hockey League in its expansion to Las Vegas
  • Advising the Los Angeles 2024 Exploratory Committee on its bid to host the 2024 Olympic and Paralympic Games in Los Angeles
  • Representation of Jimmy Haslam and certain members of his family in connection with the purchase of the Cleveland Browns
  • Representation of the National Basketball Association (NBA) in the formation of a joint venture with Brazil’s National Basketball League.
  • Representation of NASCAR in its series entitlement sponsorship deal with XFINITY
  • Representation of Soccer United Marketing in connection with the spinoff of a digital division, Kick TV, to a media company based in the United Kingdom
  • Representation of Major League Soccer (MLS) in connection with its acquisition and shut down of the MLS club Chivas USA
  • Representation of the NBA and MLS in connection with a variety of minority investments in growth stage companies and startup